Good morning, Gabeln.
Q3 2026 — Week 3 of 8-week sprint
Revenue YTD
IDR 52M
Target: IDR 120M
Active Projects
2
↑ On track
Pipeline Value
IDR 85M
3 leads warm
Sprint Progress
38%
Week 3/8
Active Projects
view all →
PROJECT
PHASE
STATUS
VALUE
Ruang Lintas Studio
Architecture — Baseline A
UI Design
Active
IDR 22M
Folium Collective
Lifestyle Brand — Baseline B
Discovery
In Review
IDR 32M
Wren Studio AU
International — Custom
Proposal
Proposal
USD 5k
Revenue to Target
IDR 120M target43%
Sprint goal (2–3 clients)33%
Capacity used75%
Remaining to target: IDR 68M
Ideal projects left: 3–4 projects
At full capacity from: Aug 2026
This Week's Focus
Sprint Week 3
✓
Send outreach batch #1 (10 local)
Follow up batch #1 non-replies
LinkedIn: post UX insight #1
Finish hero case study #1 (Ruang Lintas)
Send proposal to Wren Studio AU
Outreach Trackerfull sprint →
Studio Tatami
local / architecture
Day 2
Biro Ruang
local / interior
Day 3
Wren Studio AU
international
Day 5
Fold Studio SG
international
Day 6
Nusa Creative
local / lifestyle
Day 7
Capacity Map
2 core team — 240 hrs/month effective
Design work60%
Development40%
Pipeline / Marketing20%
Max parallel: 2 active · Scale trigger: Month 4
Pipeline
Client acquisition flow — Q3–Q4 2026
Outreach
Biro Ruang
local · interior
IDR 20–25M est.
Fold Studio SG
international
USD 5k est.
Nusa Creative
local · lifestyle
IDR 22M est.
Replied
Studio Tatami
local · architecture
IDR 22M est.
Discovery
Folium Collective
local · lifestyle
IDR 32M
Proposal
Wren Studio AU
international
USD 5,000
Active / Signed
Ruang Lintas
local · architecture
IDR 22M ✓
Outreach Templates
↓
Local ID — Bahasa Indonesia
For architecture & lifestyle studios in Indonesia
↓
International EN
For boutique studios in AU, US, EU, SG
↓
Partnership DM
LinkedIn opener for studio partnerships
ICP Quick Reference
ICP 1 — Local Thoughtful Studio
ArchitectureInteriorLifestyleCreative Agency
Budget: IDR 20–40M · Pain: website ≠ work quality
ICP 2 — International Boutique
USEUAustraliaSingapore
Budget: USD 5k+ · Pain: no reliable remote partner
8-Week Sprint
Rapid client acquisition — Q3 2026 · Goal: 2–3 signed clients
Sprint Week
W3 / 8
Outreach sent
18
Replies received
4
Discovery calls
2
Week-by-Week Tasks
Week 1–2 — Foundation
✓
Audit portfolio: choose 2 strongest projects
✓
Build hero case study #1 on website
✓
Update Behance with 2–3 story-driven projects
✓
Optimize LinkedIn: headline, featured, about
✓
Research 30 outreach targets (10+10+10)
✓
Prepare 2 outreach templates (ID + EN)
✓
Identify 3–5 potential local studio partners
Week 3–4 — Outreach Blitz
✓
Send outreach batch #1 (10 targets)
DM 5 potential partners on LinkedIn
Post 2 LinkedIn content: insight + case study BTS
Submit Behance/Dribbble with hashtags
Respond all inquiries within 24 hrs
Week 5–6 — Conversion
Follow up all non-replies (email #2, more personal)
Schedule discovery calls from warm leads
Send tailored proposals within 48hr of call
Reach out 2 local studios for formal partnership
Expand: 15 new international boutique targets
Week 7–8 — Close
Nurture 2–3 hottest leads with relevant case study
Send invoice & SOW for ready-to-sign leads
Evaluate: which channels produced best leads?
Document all templates & learnings in Notion
Checkpoint Reviews
Checkpoint — Week 3–4
Reply rate < 10%? → Revise subject line & opening paragraph.
Leads not booking calls? → Fix qualification pitch.
Calls not converting? → Revise pricing framing.
Leads not booking calls? → Fix qualification pitch.
Calls not converting? → Revise pricing framing.
Checkpoint — Week 7–8
Target: 5–8 discovery calls done, 2–3 proposals sent.
No signed deal yet? Identify bottleneck: trust / price / timing.
Adjust messaging for Q4 sprint.
No signed deal yet? Identify bottleneck: trust / price / timing.
Adjust messaging for Q4 sprint.
Success Metrics
Outreach sent (30 target)60%
Discovery calls (5–8 target)25%
Signed clients (2–3 target)33%
Content Engine
3-month authority building calendar — Jul–Sep 2026
LinkedIn/month
4–5
posts
Website articles
2–4
per month
Hero case studies
2
in 6 months
Niche focus
Arch + Lifestyle
Q3 2026 Calendar
Week
LinkedIn
Website / Case Study
W1 Jul
InsightKenapa website studio arsitektur sering terasa 'template'?
PublishHero Case Study #1 — architecture studio (before/after)
W2 Jul
ProcessBTS: UX mapping proses untuk studio interior
—
W3 Jul
Insight3 hal yang membuat website lifestyle brand terasa mewah
ArticleDigital-first identity: apa artinya untuk studio kreatif Indonesia
W4 Jul
PortfolioShare Behance project baru dengan caption storytelling
—
W1 Aug
InsightWhitespace bukan 'kosong' — cara kami menggunakannya
ArticleWeb performance untuk studio arsitektur: speed = credibility
W2 Aug
ProcessDari brief ke launch: timeline project Baseline A kami
—
W3 Aug
ThoughtBrand Indonesia harus berhenti meniru estetika Barat
PublishHero Case Study #2 — lifestyle brand. Update portfolio page.
W4 Aug
SocialShare testimonial / hasil project (dengan izin client)
—
W1 Sep
InsightMobile-first bukan hanya 'responsive'. Ini bedanya.
ArticleChecklist: 10 tanda website studio kreatif kamu perlu diupgrade
W2 Sep
ProcessDesign system mini: kenapa kami selalu membuat ini
—
W3 Sep
ThoughtApa itu digital-first identity dan kenapa ini berbeda
ArticleCase study mini: reframe positioning via website untuk studio interior
Content Format Guide
Insight post
150–250 words. One sharp idea, one visual. No long lists. End with question or soft CTA.
Process post
2–3 real screenshots. Tell the reasoning, not just the result. Authenticity > production value.
Case study
600+ words. Brief → Challenge → Approach → Decisions → Results. Before/after + final mockup.
Revenue Map
Capacity planning & projections — 2026
2025 Revenue
IDR 52M
2026 Target
IDR 120M
Growth needed
2.3×
Avg deal (new)
IDR 22M
Revenue Scenarios
Scenario A — Local Heavy
≈ IDR 187M
5× Baseline A (IDR 110M) + 1× Baseline B (IDR 35M) + 2× Retainer 3mo (IDR 42M)
8 projects total — realistis jika local pipeline kuat
8 projects total — realistis jika local pipeline kuat
Scenario B — Balanced Mix ★ Recommended
≈ IDR 203M
4× Baseline A (IDR 88M) + 1× Baseline B (IDR 35M) + 1× International USD 5k (IDR 80M)
6 projects total — optimal untuk 2-person team
6 projects total — optimal untuk 2-person team
Scenario C — Minimum Safe Floor
≈ IDR 120M
4× Baseline A (IDR 88M) + 1× Baseline B (IDR 32M)
5 projects only — minimum to hit target
5 projects only — minimum to hit target
Capacity Calculation
→
Total team hours/month
160 hrs/person × 2 = 320 hrs gross
→
Minus overhead
Admin, marketing, pipeline: −80 hrs
→
Effective client hours
≈ 240 hrs/month billable
→
Max parallel projects
2 Baseline A (80–120 hrs each) OR 1 Baseline B + 1 A
→
Full-booked trigger
August 2026 — hire 1 freelance dev/designer at this point
Q3–Q4 Project Pacing
Jul–Aug: 2× Baseline A localIDR 44M
Sep–Oct: 1× Baseline B localIDR 35M
Nov–Dec: 1× International + 1× AIDR 102M
Retainer strategy: offer 3-month minimum at every handover.
Target: 2 retainer clients active by Q4 = IDR 14M/mo recurring
Target: 2 retainer clients active by Q4 = IDR 14M/mo recurring
SOPs & Workflow
Inquiry → Handover — built for a 2-person team
Full Project Flow
Inquiry
→
Qualification
→
Discovery Call
→
Proposal
→
Kickoff
→
Research & IA
→
UX Wireframe
→
UI Design
→
Dev
→
Launch & Handover
Phase 1 — Inquiry to Proposal
D0
Inquiry received
Auto-reply within 2 hrs. Check fit: budget, timeline, industry. If fit → schedule discovery call.
D1–3
Discovery call (45 min)
Use Notion template questions. Record with permission. Cover: goals, audience, pain, tech, timeline, budget.
D4–7
Proposal delivery
Send 48–72hr after call. 1-page exec summary + tailored scope + investment + timeline + next steps.
Phase 2 — Kickoff & Discovery
W1
Kickoff call (90 min)
Intro team, review scope, set communication norms, open Notion workspace, collect brand assets.
W1
Brand questionnaire
Send same day. Deadline: 5 business days. Late → block progress and proactively notify client.
W2
Research & IA in Figma
Competitor review, user journey mapping, sitemap. Deliver Figma IA deck. Must be approved before UX starts.
Phase 3 — UX to UI Design
W2
UX wireframe (Figma)
Low-fi, focus on layout + flow. 1 review round. Max 2 free minor revisions.
W3
UI design — 2–3 style directions
Client picks 1 direction. Full UI desktop + mobile. All feedback in 1 Notion thread — not WhatsApp.
W4
Framer prototype
After UI approved: Framer prototype for micro-interaction presentation before dev handoff.
Phase 4 — Dev to Launch
W4+
Stack decision at kickoff
Framer: animation-heavy web presences. Next.js + Laravel: custom CMS or backend logic needed.
Pre-launch
Staging review
1 round client review on staging URL. Max 5 minor revisions before live push.
Launch
Handover kit
Notion page: CMS access, edit guide, visual do's & don'ts. 30-min screen-record walkthrough. 14 days free post-launch support.
Settings
Studio OS configuration
Studio Info
Studio name
Gabeln Studio
Location
Bandung, ID
Operating mode
Remote-first
Team size
2 core
Primary email
gabelnstudio@gmail.com
Pricing Baseline
Floor price (strategic)
IDR 15–18M
Baseline A starting
IDR 20–25M
Baseline B range
IDR 25–40M+
International minimum
USD 5,000
Retainer / month
IDR 5–10M
Capacity Rules
Max parallel projects
2 active
Effective hours/month
240 hrs
Buffer (admin + marketing)
20%
Client comms hours
Tue & Thu 14–17
Scale-up trigger
Month 4
2026 Goals
Revenue target
IDR 120–200M
Total projects
8–12
International clients
2–3 min
Inbound leads by Q4
Consistent
Pioneer status
In progress